About Us



I’m Zoe, owner operator of Little & Loved (est. 2013) and Mama to my very own three Little Loves. 

My partner Ben and I relocated from Auckland, where I'd lived for the last decade, to Northland, where I grew up, several years ago. We have three children, Max (9), Finn (6) and Cybele (1). Max and Finn attend a local beach side school, enjoy exploring the bush and the beaches and are wonderfully creative! Cybele has quickly learnt how to keep up with her older brothers and has been a wonderful blessing and reminder as to just how quickly these precious years pass! 

My passion for living sustainably is ingrained from growing up in a small town in Northland, New Zealand. My father, a trained cabinet maker was the local high school woodwork teacher and and my mother kept an amazing vegetable garden and orchard. I grew up eating fresh fruit and vegetables from the garden and organic meats from local farmers. My father made most of our toys, which my children now adore. For the past decade, I’ve worked in the corporate world in sales and marketing. As a result, customer service is hugely important to me. I love ensuring customers are happy with the product they are buying as well as the service they receive.

I love choosing to work with brands who share the same values as us. You can buy with confidence knowing our products are both good for your little ones and our environment.

We stock a huge range of internationally recognised brands as well as New Zealand made products.

I hope you love our store as much as we've loved creating it.


x Zoë