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About Us

Little & Loved is a company, owned and operated by a stay at home Mum, passionate about living sustainably. By carefully selecting suppliers who share the same values, you can buy with confidence knowing our products are both good for your little ones and our environment.
All busy parents know what it’s like hauling a suitcase of supplies whenever you leave the house with your tots and toddlers. Our products have been chosen with this in mind, to help save space and time without sacrificing quality or Mother Earth.
We stock a huge range of internationally recognised brands and New Zealand made products, including our own line of natural and organic baby care products.
“While we try to teach our children all about life, our children teach us what life is all about.” Angela Schwindt

Hello! I’m Zoe, owner and operator of Little & Loved. 

My passion for living sustainably is ingrained from growing up in a small town in Northland, New Zealand. My father was a local schoolteacher and my mother kept an amazing vegetable garden and orchard. I grew up eating fresh fruit and vegetables from the garden and organic meats from local farmers.
For the past decade, I’ve worked in the corporate world in sales and marketing. As a result, customer service is hugely important to me. I like to ensure customers are happy with the product they are buying as well as the service they receive.
My partner Ben and I have two boys. Max is three-and-a-half, goes to a local Montessori pre-school and has inherited his Grandmother’s passion for fruit.  Finn turns two later this year, he has been an absolute delight, a reminder to cherish each and every day with our babies.
Naming the company was easy because I call my sons Little Loves. To me it represents the relationship between parent and child, young and old, and immeasurable, everlasting love. Although they will one day grow bigger and stronger than me, they will forever be my Little Loves.
“Accept the children the way we accept trees – with gratitude, because they are a blessing. But do not have expectations or desires. You don’t expect trees to change, you love them as they are.” Isabel Allende